SPEAKERS

Alf Rehn

The venerable British newspaper Times, writing about business gurus, called him a “star of the future”. The 2009 Thinkers 50, the listing of the world's top 50 business thinkers, included him on their Guru Radar, ranking him #13 among the Up and Coming Business Thinkers. In Scandinavia, he is known as an academic enfant terrible. His name is Alf Rehn, he has a chair of management and organization, a professorship of innovation and entrepreneurship, and an odd outlook on life. In addition to this he is active as a columnist, an author, and a sought-after speaker. As a thought-leader and a trickster he has challenged and amused people in a plethora of fields and in a number of countries.
Alf's approach to management and business is highly creative and often turns taken-for-granted notions on their head. Rather than presenting the same buzzword everyone else does, he challenges our thinking by arguing for things like taking frivolity seriously, that innovation has become boring, that brands are uninteresting and that real business wisdom can be found in comic books. At times provocative and always engaging, he represents a fresh new way of thinking about business.